Ruchika is the Director of Product Marketing at BirdEye, an all-in-one customer experience platform. With her expertise in SEO and content marketing, Ruchika is responsible for creating and managing the BirdEye blog, webinars, case studies, and sales enablement tools to take new products to market.
While many businesses optimize their campaigns for form fills on their websites, this doesn’t always work so well. Creating a great paid advertising campaign is
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