Generational Marketing and the Path to Purchase
Knowing the ways different generations shop is essential to capturing them in the path to purchase Researchers spend a lot of time looking at people
Rachel McGann
October 5, 2021
Rachel McGann
Rachel, currently with BrandMuscle, has 14 years of digital marketing experience in content writing, social media management, and developing localized organic social programs for corporations and retailers. Her expertise encompasses many industries, including retail, telecom, financial services, healthcare, insurance, and automotive.
Marketing in the New Normal
It is time to face the facts: As a society, we are not “going back to normal.” But is that such a bad thing? Over
Rachel McGann
June 4, 2021