The language around AI “killing” search is beyond hyperbolic. Every week, articles declare that LLMs will replace Google, website traffic will all but disappear, and the
The world moves in cycles, and technology, innovation, and search marketing are no different. We are moving in a cycle now that can be perfectly
Marketing has come full circle—service is once again the defining factor of success. The industry started as a service sector, focused on helping clients achieve
This month, Google threw the SEO industry into a scramble when they started blocking LLM (large language model) and search scraping tools that didn’t have
It is the nimble that survives in the long run. No business class model or framework is inherently advantageous over the other, but those that
The (somewhat) recent announcement of AI agents from three major players in the AI market (Anthropic, Google, and OpenAI) is an interesting opportunity to pause,
