Nick Neels is the head of local search at Location3 Media, a national digital agency, where he leads local digital strategies for multi-unit and franchise brands, while leveraging LOCALACT technologies to drive local market activation. Neels is also Affiliate Professor of digital marketing at the Daniels College of Business, University of Denver and a yearly contributor to Moz’s Local Search Ranking Factors.
Last year, Google+ and Google My Business wrapped up their messy divorce. Even before the official announcement, Google+ was packing its boxes and moving out
If your digital marketing budget is not clearly split between national and local, you’re doing it wrong. For small and medium-sized businesses, the marketing budget