Author Archive

Mohannad El-Barachi

Mohannad El-Barachi is the Co-Founder, CEO & Board Member at SweetIQ. He has a wide range of experience in the Information Technology sector and specializes in aligning business and technical strategies, building efficient technology teams to execute complex development plans on budget and on time.

Facebook Live Location: What it Means for Offline Attribution

Offline attribution continues to be a hot topic amongst local marketers: everyone is reaching for it but how close are we really to achieving it?

Mohannad El-Barachi April 5, 2017

LSA17: Local Marketing Data That’s Solving Attribution

Over the past 6 months the local marketing industry has seen a proliferation of advanced features pop up on listings across the board. Yelp recently

Mohannad El-Barachi March 1, 2017