
Measuring the Influence of Local Organizations Entails Multiple Metrics
Local marketing channels are difficult to scale, and they’re even harder to measure. (No wonder automation is taking over.) When every city is a unique

Local marketing channels are difficult to scale, and they’re even harder to measure. (No wonder automation is taking over.) When every city is a unique

Today at the Place Conference in New York City, Stacey Gray is the Policy Counsel on the Future of Privacy Forum discussed the issues related

When I speak with new or potential clients about local SEO, I often get questions like: “How many/how much [insert local ranking factor] do we

Depending on your circle at the marketing and tech cocktail party, adtech is either a fast-growing game changer, or a questionable technology with serious consequences.

In early 2016, Borrell Associates predicted that digital advertising spends would finally outgrow analog alternatives – with newspaper advertising, TV, and direct mail following behind.

In mid-January, two months after its platform faced accusations of helping to swing the U.S. election, Facebook announced a new journalism initiative. Promising more options

Let’s play an association game. I’ll offer a word or two, and – without looking ahead – come up with a phrase it makes you