Author Archive

Karl Holzthum

Karl joined Skyhook in 2016. He brings a broad and diverse background to Skyhook, spanning direct and indirect sales and general management experience supporting both international and domestic markets. He is responsible for expanding the growth of Skyhook in the Adtech, Apps and IoT/Device markets.

How Location Data is Changing Mobile Advertising & Attribution in 2017

Location intelligence has been the stealth player in mobile advertising, while search, social and video have gobbled up the attention of advertisers over the last

Karl Holzthum September 5, 2017