Author Archive

Jeff Biesman

Jeff Biesman is the Vice President of Customer Acquisition and Retention Marketing at YP. With over 20 years of business experience, Jeff leads YP’s account life cycle strategy and designs advertising and direct marketing programs to support YP’s marketing efforts in the small business community.

How Small Businesses Can Maximize Their Impact Using Mobile Location Data

Everywhere you turn, conversations about digital marketing are hyping mobile as the absolute must-have marketing channel. While talk about capitalizing on mobile data collection and

Jeff Biesman September 21, 2015