Author Archive

Holly Bowyer

Holly brings 20 years of marketing experience to YP, where she leads the YP Marketing Solutions product portfolio and oversees the messaging, positioning, content and event marketing efforts for B2B. She has spent most of her career in media and prior to YP she was at Yahoo and the Los Angeles Times.

Local Search Marketing Truths and Trends You Need to Know

Today’s consumers are “search-a-holics,” but their search behaviors aren’t one-size-fits-all. According to a research study conducted by IDC, thirty-six percent of local searchers start their

Holly Bowyer May 5, 2016