Author Archive

Erik Carlson

Erik Carlson is VP of Platform Sales at GroundTruth, a leading location-based marketing, and advertising technology company. Throughout his career, he has focused on fostering long-term partnerships across the digital landscape with custom content, CPE, events, and more. Building on his background in Programmatic, Native, and Publishing, he is an expert in guiding clients ranging from brands to agencies to small businesses through strategic marketing initiatives.

Location Marketing: Truths, Myths, and Moving Beyond Vanity Metrics in Auto Marketing

There’s a good reason why location marketing can help auto dealerships and brands drive success — and that has everything to do with reaching the

Erik Carlson August 25, 2022