Author Archive

Dave Heinzinger

Dave leads communications efforts for inMarket, the digital ad platform for real-world brands and retailers. Dave also teaches undergraduate and graduate courses about mobile's impact on consumer behavior for his alma mater, Marist College, in Poughkeepsie, NY.

PlaceConf: ProYo, Oniracom & inMarket Share Mobile Location Data Case Study

When you’re a challenger brand, you don’t have $100 million dollars to test-and-learn on digital campaigns. But according to Mike Fransz, VP of Marketing at

Dave Heinzinger September 18, 2017