As a specialist in advertising and interactive media, Constantin began his career at Bertelsmann, later becoming the CEO of all digital activities of Germany’s leading television station, RTL, before founding Adplorer in 2009. Since then, he has grown Adplorer to be the world's leading local marketing software platform with offices across Germany, France, Poland, Sweden, and the United States.
Automated bid optimization algorithms can have tremendous impact on the ROI of PPC campaigns, but require a substantial amount of performance data in order to