Carolyn is the resident Search Engine Optimist at CallRail, a call tracking software company. Previous to joining CallRail, Carolyn specialized in franchise, local, small business SEO. In her free time, she loves to participate in marketing- and SEO-related Twitter chats.
The ways potential clients find local businesses are changing dramatically. However, the marketing funnel for SMBs should remain the same. Google’s Consumer Barometer offers insights
It’s been a long-time coming, but Google officially announced in October 2016 that it’s switching to a mobile-first index. Even before the number of searches