The Tipping Point in Retail & How Brands Rebalance
News from the last 30 days has us convinced that a tipping point has been reached with major brands selling online through Amazon. Once a
Brett Knobloch
August 4, 2017
Brett Knobloch
Brett is President, Content-on-Demand at JGSullivan Interactive, a privately-held Local Marketing solutions company serving leading brands like Michelin, John Deere and Dell. There he helps Fortune 1000 clients innovate, reduce costs, and sell more. His book, “The Database Marketing Survival Guide” was published in 2004 by NAPL.
3 Lessons SMBs Can Learn from United Airlines & Fyre Festival
Recent weeks have seen some of the largest service breakdowns and resulting PR disasters in recent memory. Everyone is aware of the United Airlines story:
Brett Knobloch
May 16, 2017
Retail is Dead! Long Live Retail!
Recent news of multiple store closings has sparked a hot discussion on whether retail as we know it is dead. Payless Shoes to file Chapter
Brett Knobloch
April 10, 2017
SMB Websites: Error Page Not Found
A recent dealer survey from Outdoor Power Equipment exposed some interesting facts about the current online presence of US Outdoor Power (i.e. lawn & garden equipment)
Brett Knobloch
March 10, 2017
Coming Soon: Facebook Video Network?
Video continues to overtake the web with Facebook appearing to lead the way. With Cisco forecasting that 80% of all internet traffic will be video
Brett Knobloch
February 10, 2017
Winning at the Nexus of Consumer Needs: Device, Intent, Content
Any marketer not aware of the tremendous growth across these three dimensions might be accused of living under a rock in 2015, but it’s in
Brett Knobloch
June 10, 2015