Author Archive

Hibu U.S. Acquired by H.I.G. Capital

Local advertising made a splash last week when Hibu, the U.S. division of the U.K.’s Hibu group, announced their acquisition by an affiliate of H.I.G.

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Reflections on 2020 and Local: Innovation by Necessity

Opinions and predictions are like… well, you know the rest of the saying. Given the tumultuous year and a fairly reasonable guess that it won’t all disappear by the drop of the ball on New Year’s Eve, I am not going to get into predictions or forecasting for the local business landscape in 2021. However, based on Localogy research, our collective work in the field, and our members’ thoughts and innovations, we have tracked a significant market evolution in just a few short months – both for SMBs as well as the consumers they serve.

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Shifts, Sentiments and Impact Felt by SMBs During COVID and Beyond

In our flagship State of SMB report, we track and trend the needs of small businesses as they navigate changing customer expectations, new technology, spending ability, and scaling their workforce, among other key operational and promotional activities.