Author Archive

As Director of Data & Insights at Foursquare, Ariel synthesizes location data into actionable insights for brands, agencies, publishers, and platforms, enabling them to uncover and capitalize on behavioral trends. Her work has been featured in The Atlantic, AdAge, Forbes, Fast Company, and more. Prior to Foursquare, Ariel worked in product marketing at GoPro and led client services at lifestyle publisher PureWow. Ariel has a BA in Marketing and Psychology from Georgetown University, and an MBA from NYU Stern.