Author Archive

Anna Yum

Anna Yum is the executive director of paid customer acquisition marketing at YP with 10 years of direct response marketing experience. Growing up supporting her family’s local business, she is passionate about providing value to the small business community.

Mobile Retargeting: Reaching People at the Right Time and Place

We are constantly digitally connected. In fact, the average person spends over three hours a day using their smartphone. Even though mobile device activity now

Anna Yum December 3, 2015