Your Google Business Profile is now AI’s primary source
For most of the last decade, local marketers have treated the Google Business Profile (GBP) as a digital business card — something you set up,
Anna Rindels
June 1, 2026
Anna Rindels
Anna s Senior Optimization Strategist at Alchemer, a customer experience and feedback platform helping brands turn customer signals into action. She works with multi-location brands on listings management, review response, and the day-to-day execution that drives discovery in AI-powered search.