Author Archive

Andrew McDermott

Andrew McDermott creates 10x content for Grade.us, an online review management and marketing platform. He shows local search agencies how to use online review management to attract, convert and win new agency clients.

Using Online Reviews to Permanently Boost Client Conversion Rates

Do you know how to permanently boost your client’s conversion rates with reviews? This seems like a spammy claim to make. The kind of claim

Andrew McDermott March 4, 2019

Why Five-star Reviews Fail to Perform (and How to Fix Them)

Northwestern University’s Spiegel Research Center analyzed 57,000 reviews from anonymous consumers and 65,000 reviews from verified buyers of more than 13,500 unique products in diverse categories.

Andrew McDermott January 7, 2019