Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more.
Facebook Testing Search Ads, but Not for SMBs Just Yet (December 11, 2018)
LSA Insider: “In roughly 2012 Facebook offered search advertising in its results. It was later abandoned. But today the company announced it’s going to be testing search ads again with a few automotive and e-commerce advertisers (US and Canada).”
It Takes 12 Days for Most Brands to Create Content – Study (December 11, 2018)
LSA Insider: “Large brands have the marketing dollars to outspend most local competitors, but the process of ad or content creation and distribution takes a long time for these brands. As businesses get bigger and bigger, the inevitable checks and balances that go into place become increasingly more time consuming.”
The $1 Trillion Holiday-Shopping Question (December 11, 2018)
LSA Insider: “$1 Trillion. That’s how much U.S. consumers are expected to spend this holiday shopping season, according to eMarketer. Low unemployment, strong income growth, and high consumer confidence will create a spending bonanza that will hit this historic level, a 5.8 percent increase over 2017 and the strongest growth since 2011.”
How brands can succeed in the Amazon age (December 11, 2018)
The Drum: “Amazon’s continued growth and dominance in the retail market has been highlighted recently with the announcement that they have nearly half (49%) of the US ecommerce market. This poses the question – how can brands successfully compete with one retailer taking such a stranglehold of the marketplace?”
Location Data Industry Gets Huge Wake-Up Call on Monday; Here’s the Upshot (December 10, 2018)
Street Fight: “Platforms, brands, and vendors benefiting from the reams of location data used to hit consumers with highly targeted ads should be paying attention to a change suggested by Google and Facebook’s recent appearances before government authorities, a New York Times exposé out Monday, and most importantly the impending arrival of GDPR-like legislation in the United States: 2019 will be the year privacy actually matters, posing a potentially devastating threat to the status quo of the location data and marketing industries.”
Marketers Spend More On Digital Data Access (December 10, 2018)
MediaPost: “This past week, the Interactive Advertising Bureau and Winterberry Group released The State of Data 2018 report, which estimates that U.S. companies will spend more than $19 billion — up 17.5% compared with a year ago — in 2018 on audience data, including platforms that manage, process and analyze.”
