Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more.

How Serving the “Me” Generation in Real-Time is a Win for Local Businesses (October 4, 2018)
LSA Insider: “Having a great storefront at a busy location or an ad in the local newspaper used to be the best ways to attract the attention of potential customers. However, the world is certainly changing, and the way we advertise for local businesses should change as well.”

Study: 75% Plan to Shop Online & Offline this Holiday Season (October 4, 2018)
LSA Insider: “According to a PwC annual survey of 2,000 consumers, 75% plan to shop both online and in-store during the holiday season this year, and this group is expected to spend more than those that shop only online or only in-store.”

Google Search Console snapshot arrives in search results (October 4, 2018)
Search Engine Land: “Google may be testing a way to get more site owners to look at their Google Search Console data.”

Amazon Furthers Embrace of SMBs with Storefronts (October 4, 2018)
Street Fight: “What Amazon has done is create a channel for the entrepreneurial impulse of small business owners that would appear to sidestep local commerce completely.”

What Are Snapchat and Twitter Doing to Stand Out? (October 4, 2018)
eMarketer: “Snapchat and Twitter are very different properties, but they have one thing in common: Both remain in the shadow of Facebook and Instagram.”