Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more.
Google Maps for iOS Using Machine Learning to Recommend Restaurants (August 1, 2018)
LSA Insider: “Yesterday, Google announced an update to Maps on iOS that will make it much easier for users to find local restaurants. The new feature will utilize machine learning to “match” users with new restaurants based on their preferences and the other restaurants they’ve visited.”
Study: Digital Influences 75% of Store Visits & 46% Use Mobile Devices While In-store (August 1, 2018)
LSA Insider: “Since the induction of digital technology, the linear purchasing journey has become a thing of the past. Digital is increasingly impacting all phases of the purchase process: pre, during and post.”
Google confirms broad search algorithm update is rolling out (August 1, 2018)
Search Engine Land: “There is no ‘fix’ if your website was hurt by this last Google update, Google says. But at least you know there was indeed a Google update that may have impacted your website in a good or bad way.”
Location Targeting is Nothing Without the Facts to Back it Up (August 1, 2018)
Street Fight: “Location targeting provides marketers with a great deal of value because it can provide better insight regarding user actions and interests. It positions the ad recipient closer to the transaction.”
How brands can adapt to the changing in-store model (August 1, 2018)
SmartBrief: “Retail is in the midst of a stressful transformation that’s producing plenty of collateral damage. As customers’ shopping habits evolve and brands rush to meet them, the end-game for physical stores is taking shape.”
How Consumers’ Use Of Voice Activation Is Evolving (July 31, 2018)
GeoMarketing: “Over 43 million in the U.S. now own a smart speaker such as an Amazon Echo or a Google Home device, meaning that voice activation usage is now fully entering the mainstream, according to a continuing study by NPR and Edison Research.”
Americans are now spending 11 hours each day consuming media (July 31, 2018)
Quartz: “US adults are spending more than 11 hours a day on average—or about two-thirds of their waking time—consuming media in some form, Nielsen showed in its first-quarter 2018 report on US media consumption today (July 31).”
