Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more.
71% of consumers worry about brands’ handling of personal data, study finds (May 14, 2018)
Marketing Dive: “Nine out of 10 Americans worry about online privacy and data security, with 54% citing identity theft and 16% credit card fraud as top concerns.”
GasBuddy Partners With Navads to Become the Only Listing Management Solution Designed for the Fuel and Convenience Retail Industry (May 14, 2018)
Cision: “Retailers now have the ability to publish gas prices and manage their location data (address, lat/long, hours, amenities) directly through the GasBuddy Business Pages dashboard.”
Google confirms it shortened search results snippets after expanding them last December (May 14, 2018)
Search Engine Land: “Time spent increasing meta descriptions for the longer Google search results snippets may have been wasted.”
IAB: Search Rises, With Mobile Contributing 54% To Revenue (May 11, 2018)
MediaPost: “Search generated $40.6 billion in 2017, and mobile contributed 54% to paid-search ad revenue.”
Online Ad Targeting Does Work — As Long As It’s Not Creepy (May 11, 2018)
Wired: “It turns out advertising transparency can be good for a platform—but it depends on how creepy the marketing methods are.”
