Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more.
How to Stand Out with SEO for Your Digital Marketing Agency (April 9, 2018)
LSA Insider: “SEO is about so much more than optimizing your content with keywords and focusing on other on-page elements.”
More than 80% of Digital Display Ads Will Be Bought Programmatically in 2018 (April 9, 2018)
eMarketer: “Over $46 billion will go to programmatic advertising in the US this year, according to eMarketer’s latest programmatic forecast — about $10 billion more than last year.”
Google My Business expands menu editor to support service menus (April 9, 2018)
Search Engine Land: “You no longer need to be a restaurant to add your menu of services to your Google local listings.”
State of Hyperlocal: Report Shows Buyer and Seller Alignment, Attribution Focus (April 9, 2018)
Street Fight: “Suppliers of local marketing technologies and services appear fairly well aligned with their customers’ spending, needs, and challenges, although there are a couple of places where they might be missing opportunities.”
Time for brands to take customer data personally (April 9, 2018)
MarTech Today: “As consumers and regulators increase scrutiny around data, contributor Nina Caruso says there’s an opportunity to adopt a customer-centric approach to privacy while providing personalized experiences.”
40 Percent Of Packages Will Be Delivered Within Two Hours By 2028 (April 9, 2018)
GeoMarketing: “Consumer expectations for near-immediate delivery have never been higher. But with strategic investments, omnichannel retailers can offer more of what shoppers want.”
