Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more.
Call for Entries: 2018 Ad-to-Action Awards (January 11, 2018)
LSA Insider: This week we opened the fifth annual Ad-to-Action Awards for submissions.
SEO trends and Google changes to expect in 2018 (January 11, 2018)
Search Engine Land: “It’s clear that Google is interested in making truthfulness a ranking factor, and they’ve never had a stronger motivation to do so than now.”
Facebook Brings Users to Local Sites — But the Rest Is Up to the Sites (January 11, 2018)
Street Fight: “Internet users don’t, in general, trust the social platforms, especially compared to local news providers.”
Smart speaker sales grew 103% last year (January 11, 2018)
Search Engine Land: “The virtual assistant devices became the fastest selling consumer technology last year, dramatically outpacing wearables and VR.”
Optimizing Location Data: What It Is, Where It’s Going and Why It’s So Important (January 10, 2018)
Adweek: “Local search is a weapon marketers can use to increase store revenues and boost local brand perception.”
Google Answers How to Optimize Content for Voice Search (January 10, 2018)
Search Engine Journal: “In a recent Webmaster Central Hangout, Google’s John Mueller answered a question about optimizing content for Voice Search.”
Why You Need To Prepare For A Voice Search Revolution (January 9, 2018)
Forbes: “The voice search revolution has been catalyzed by the rise of smart speakers.”
