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#CloudSummit: Cisco Explains How to Sell & Market SMB Cloud Services

Kicking off the LSA’s first SMB Cloud Summit, Jen Allen, who is the Go To Market Lead for the SMB Segment at Cisco, discussed the insights and findings from her research at Cisco on how to sell and market cloud-managed services to small businesses.

The Evolving SMB Market

SMB is a large segment that Jenn argued must be segmented further to micro-segments. At Cisco, they have taken the mid to small market (2-250 employees, 3 million businesses) drilled down into: individual owner/home practice, brick and mortar single location, cloud natives and startup, and regional chain.

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Matt Matergia
Matt Matergia runs business development at Mono Solutions. Matt has worked with some of the biggest names in digital media, and has years of hands-on experience with the challenges companies face when selling digital services and technology to SMBs. Matt is a University of Denver graduate with a degree in International Business and graduate business certificate in Digital Marketing.
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