Today’s local business owner has more options than ever to reach customers and market his or her products and services. And consumers are using new and changing technologies to access media and make buying decisions. While the latest innovations offer exciting opportunities, it has also made planning and executing marketing strategies more complex, especially for the local business owner without the resources of large brands to hire specialized in-house marketing staff.
SMBs already struggle with having enough time to update social media pages and in understanding the constantly evolving marketplace. For these smaller businesses, simplifying their marketing strategy will lead to more focused and more effective marketing campaigns.
In this month’s Search Engine Land column, I take a look at some lessons learned from 2015 and trends for 2016 to come up with 10 Ways to Simplify Your Local Marketing Strategy.
Simpler strategies may save time, but not always. Sometimes it just means spending your time on your most effective campaigns. It may even mean spending more time upfront to implement changes that saves time later.
But simpler strategies mean clearer direction and more attention to important tasks. Ultimately, simplifying your marketing strategy makes it easier to execute.
The first 3 tips I discuss in the column are:
- Use social media for engagement only;
- Design websites, emails, and other communications for mobile screens only;
- Don’t go overboard with information or content in your marketing.
Check out the full column for all 10 tips.
