ThePhillyFoodFanatic Looks Beyond Influence to Local Discovery
ThePhillyFoodFanatic built an audience around restaurant content and local discovery, but founder Jon DiPippo increasingly sees social reach as only the beginning. Influencer marketing has traditionally been built around attention. A restaurant works with a creator, a Reel or TikTok reaches an audience, engagement spikes, and then the content gradually disappears down the feed. Jon […]