Keeping the Human in the Marketing Loop: A Conversation with Hiper

Keeping the Human in the Marketing Loop: A Conversation with Melissa Telsrow of Hiper

As AI takes over the world, there’s creeping recognition that it’s not a silver bullet. It excels in some areas of automating life and work, but not others. For Hiper Co-founder and president Melissa Telsrow, much of this boils down to a question of where human work carries an irreplaceable essence.