The Shifting Sands of the Local SERP: Lead Source Diversification

The Shifting Sands of the Local SERP

Have you looked at your business’s Google Search Engine Results Page (SERP) lately?  Do you regularly compare past and present SERP screenshots so you can understand how much your visibility has evolved in just the last 6-months? For local businesses that depend on online channels for lead generation, the strategies that have worked well over […]