Yelp’s $300M Hatch Deal Signals a Bigger Bet on AI for SMB Operations
Yelp is expanding its push beyond marketing and deeper into SMB operations with the acquisition of AI-powered lead management platform Hatch. The $300 million deal strengthens Yelp’s ability to help local service businesses convert leads, automate customer communications, and reclaim time through AI-driven workflows—signaling a continued shift toward operational SaaS for SMBs