Why are even the smartest martech execs still missing the mark—and losing market share because of it? In today’s fractured economy, credibility is currency. Trust moves faster than paid media. And yet—too many Martech companies are still running marketing in isolation, mistakenly treating PR as an optional “brand-building” add-on. That mistake? It’s costing you sales, … Continue reading The Most Costly Misunderstanding Between PR and Marketing