L25 – What is Generative Engine Optimization (GEO) and Why is it Important?
AI has its own flavor of content optimization that businesses need to sharpen. Enter generative engine optimization (GEO), which was the topic of an L25 conference session… Generative Engine Optimization (GEO): The New Search Battleground Search is rewriting the rules. Traditional Local SEO remains vital, yet local businesses must now adapt with Generative Engine Optimization […]
Exit Velocity: A Conversation with Mark Kabana
Last month, Yext acquired local search benchmarking and intelligence leader Places Scout. What were the drivers for the acquisition and how are the combined forces now positioned for world dominance? We recently had the chance to catch up with Places Scout founder Mark Kabana to find out. In short, the combined company completes the circle […]