L25 – Hype and Hyper Disruption in AI Search
AI isn’t just transforming the way we retrieve online information, it’s forcing Google to disrupt itself. How will that play out for consumers and marketers as the AI Search land grab accelerates innovation throughout the land? Key Takeaways After the once fragmented state of local search (vertical sites, IYPs, etc.) fell to Google’s consolidation of […]
L25 – Bringing It All Together with Personalized SMB Ads
Local ads can be supercharged through personalization, such as creative that captures local flavor. But how do you create personalized ads at scale across geographies and large numbers of SMB and localized brand advertisers? To answer this question we brought together some of the leasding voices in digital marketing from Hibu, Tiger Pistol and Yext. […]