Foursquare Elevates its Attribution Engine with Sales Impact
Foursquare today has rolled out the latest feature to its attribution engine, Foursquare Attribution. Known as Sales Impact, the feature tracks a more extensive and holistic set of steps that consumers take before they buy something.
Apple Doubles Down on Intelligence, Introduces Visual Search
During Apple’s big Fall hardware event yesterday, one thing that stood out (besides the new iPhone 18 line) was its commitment to Apple Intelligence. First announced at the Spring WWDC event, Apple Intelligence will permeate Apple devices and apps, bringing more AI and automation into the mix.