U.S. “Ban” Puts the Squeeze on TikTok Ad Spend

The U.S. ban on TikTok, signed into law in March (which isn’t quite a ban) appears to be harming ad spending on the platform. Spending is still growing on the short video platform, but it has slowed considerably.  According to eMarketer, ad spending on TikTok was up 19% in March, before the legislation was signed. … Continue reading U.S. “Ban” Puts the Squeeze on TikTok Ad Spend