E85: What’s Driving TikTok Ad Spend & Usage Shifts?
In Episode 85 of Localogy’s This Week in Local podcast, my co-host Mike Boland and I look at some data suggesting that not all is well at TikTok. Ad spending growth is slowing (though it continues to grow) and usage, at least among its core younger demos, appears to be softening. On this brief episode, […]
Yelp Emphasizes MULO Brands in its Summer Ad Release
Yelp is often known as a company that works with small businesses in their local presence and promotion. But local businesses also include multi-location (MULO) brands. As part of its annual summer feature release, Yelp is specifically accommodating this segment of the local ecosystem.