Microsoft Unifies the Retail Media Ecosystem
Microsoft formed a deal with Criteo to bring more direct retail media opportunities to 500,000 advertisers in its Microsoft Advertising business.
Will Bots Be Influencer Marketing’s Undoing?
In April, I wrote about the possibility that AI influencers will supplant flesh and blood influencers. My colleague Mike Boland and I also discussed this possibility on a podcast episode later that month. In that article and episode, I noted the relatively small number of Instagram accounts with 100,000 or more followers. And if you […]