U.S. “Ban” Puts the Squeeze on TikTok Ad Spend
The U.S. ban on TikTok, signed into law in March (which isn’t quite a ban) appears to be harming ad spending on the platform. Spending is still growing on the short video platform, but it has slowed considerably. According to eMarketer, ad spending on TikTok was up 19% in March, before the legislation was signed. […]
Out of Home Advertising Takes to the Skies
DOOH’s latest development is sky marketing. This involves autonomous drones that fly in intricate patterns and display specific colors to render deliberate imagery. Is this the ultimate form of local advertising?