E78: Dominating the Alcohol Category with Brandmuscle’s James Morse
In E78 of Localogy‘s This Week in Local podcast, I sit down with Brandmuscle‘s SVP of Product James Morse to talk about the ins and outs of achieving dominance in a given category. In Brandmuscle’s case, the category is Beverage Alcohol. Morse explains why it is so important to understand the ins and outs of […]
Is Marketplace Meta’s Hidden Gem?
Something caught my eye this morning in the course of my usual daily browsing of tech related news. It was about that year-round online garage sale Facebook Marketplace. An article in Forbes (via Yahoo Finance) about LA denizens finding hidden gems on Marketplace also points out that the platform has quietly become an e-commerce juggernaut. […]
What Do Consumers Like (and Not Like) About SMB Loyalty Programs?
When looking at the SMB marketing mix, there are several flavors and formats – some longstanding (local search) and some newer (TikTok). In the former camp is loyalty and rewards programs. This can be everything from punch cards for achievement rewards to apps that help you store and redeem points.