Instagram Upranks SMBs and Smaller Creators
Instagram is adjusting its ranking algorithms to better surface relevant content. And in the process, it’s creating a more level playing field for SMBs and small creators who otherwise get drowned out by big brands and influencers.
E75: Cracking the SMB Marketing Code with Lasso’s Mike Wilson
In E75, Localogy analyst Mike Boland talks about automating the art of campaign management with Lasso Media Founder and local search veteran Mike Wilson. The conversation is more broadly about the benefits of automating digital marketing for SMBs, whether using AI or whatever came before it. This conversation about local search’s ongoing transformation by automation […]