L24: Retail Media, Winning the Last Inch

Retail media networks are all the rage. At a time when retailers are looking to reinvent themselves and diversify revenue, media networks let them monetize physical space in and around their stores. What are strategic drivers and dynamics? Key Takeaways Here are a few key messages or insights that we gleaned from this session. Retailers … Continue reading L24: Retail Media, Winning the Last Inch