How Will Ending the “Lead-Generation Loophole” Impact SMBs?

The U.S. Federal Communications Commission voted 4-1 today to close the “lead generation loophole”.  The ruling makes it much harder to send marketing texts. It does so by extending many of the same protections of the Do Not Call registry to mobile numbers. This will require carriers to block texts sent to numbers that are … Continue reading How Will Ending the “Lead-Generation Loophole” Impact SMBs?