Chatmeter Applies AI to Brand Intelligence & Reputation Management
Brand intelligence and reputation/reviews management firm Chatmeter recently announced an “expanded suite of generative AI tools designed to empower brands to connect with customers faster and more personally than ever before.” Back in April, Localogy Insider reported that it was beefing up its AI capabilities to make its sentiment analysis tools more powerful. The bigger […]
Can AI Accelerate ‘T-Commerce’?
Now that AI has inflected in underlying capabilities and applicability, could this accelerate the promise of shoppable television? We examine the latest market evidence and outcomes from IAB NewFronts.
Generative AI – Unlocking User-Generated Content?
The recent buzz around Generative AI has been driven by the simplicity of new user interfaces for creating high-quality text, graphics, and videos. Companies are now using it to assist people in creating user-generated content (UGC) that is more personalized, engaging, and relevant to their target audience. One company that has integrated Generative AI technologies […]