What Types of Digital Marketing Help Do SMBs Use?
Benchmark Bytes is a series that examines Localogy’s original data on SMB tech deployment. Based on its recent Small Business Trends report, each installment drills down on a data excerpt and draws out meaning for Localogy Insider readers.
Simpli.fi Acquires Contextual Ad Platform Bidtellect
The adtech platform Simpli.fi has acquired Bidtellect, a Florida-based contextual and native demand-side platform. The companies did not disclose acquisition terms. The acquisition fills a gap for Simpli.fi, best known as a programmatic advertising platform. Here is what the company said in its acquisition announcement. “The acquisition accelerates Simpli.fi’s ability to execute and scale performance for […]
Ep. 12 Explores TikTok Sounds and Orwellian Analogies
In Episode 12 of Localogy’s “This Week in Local” we explore new measures from TikTok, like Sounds, to make it easier for creators, including small businesses, to build compelling TikToks. The Sound of TikToks TikTok did so specifically by introducing a new sound library that makes it much easier to add sound effects, music, voiceovers, […]