Not every vertical within the tech industry is struggling. Local marketing will have a banner year in 2023, with the number of SaaS platforms expanding into AI and growing their teams. Earlier this month, the Canadian home services management software platform Jobber raised an eye-popping $100 million Series D round. Now, the local digital marketing provider Synup is announcing its own big move — enhancing its SaaS local listings and reputation management product and adding 11 new publishing partners.
Synup is also expanding its network to more than 70 providers and adding a free trial to entice more small and mid-size businesses to try out the platform. With an expanded publisher network, Synup has positioned to amplify its clients’ online presence.
New publishers added to the Synup network include Passpages, GalacticVibe, LocalizedListing, JerseyshoreVIP, DateonDeals, CherryHillVIP, MoorestownVIP, YourtownVIP, OpenPlaces, Swarm, and Whereto.
“We have created a frictionless, streamlined experience that enables businesses to onboard themselves seamlessly to the platform. Additionally, the performance-driven listings enhancements will offer unmatched benefits to customers in terms of outcomes and investment,” wrote Synup Chief Technology Officer Ravi Petlur in a statement.
Growing Demand for Reputation Management Services
Synup is betting on increased demand for reputation management in 2023 as more businesses take stock of what consumers post online. Reputation management has become a competitive space, with companies like Brandwatch, Digimind, Brand24, YouScan, BrandMentions, GatherUp, and BuzzSumo all competing for attention.
The global market size for digital reputation management services reached $276 million last year. It will reach $319 million in 2023 and $876 million by 2030.
Synup’s long history within the local marketing space puts it in a solid position to capitalize on the growth. The company launched back in 2015 and raised its Series A in a round led by Vertex Ventures two years later. At the time, CEO Ashwin Ramesh said he saw incredible potential in the U.S. market for online monitoring and reputation management services. Synup customers could use the company’s SaaS platform to track the review sites, business directories, social networks, and search engine results where their companies or products might be cited. Synup would then sync listings information and analyze metrics like traffic and conversion rates on behalf of its clients.
Today, Synup works with more than 600,000 businesses worldwide. The company’s platform includes smart automation recipes to manage listings, reviews, and messages for multiple locations from a unified dashboard.
As part of its new free trial program, Synup plans to allow brands to connect their Google Business Profiles to its platform so they can create listings for new locations and submit those listings to more than 70 business directories.
“Synup’s innovation has always been market-driven. We anticipated that businesses would start demanding direct access to their marketing strategy. And businesses need new answers to new challenges,” explained Ramesh. “With the performance enhancements and the free trial, we’ll let the product do the talking to address the challenges of modern businesses.”
