Small and mid-size businesses have long been one of the most important demographics for SurveyMonkey, the popular online survey creation tool. SMBs regularly use the SaaS platform to collect feedback from customers and employees, so they can improve operations, make necessary adjustments, and uncover new opportunities for growth. However, with more competition in the SaaS market and a growing number of survey creation tools for SMBs to choose from, SurveyMonkey has had to get creative to retain and attract new users.
Earlier this week, three new survey creation features were added for SurveyMonkey Enterprise that will almost certainly benefit SMB users.
Language personalization, additional question types, including best/worst questions, and a multilingual email collector were all added to help SurveyMonkey users create professional-grade surveys without requiring deep research expertise.
Let’s dig into how each of these features works and how SMBs can use new capabilities to better target the right audiences.
Language personalization: SurveyMonkey’s parent company, Momentive, added new logic capabilities geared towards language personalization as a way to support multilingual surveys. These added capabilities give users a better way to view and analyze the results of surveys that have been distributed in multiple languages. Momentive says the additional logic capabilities offer higher quality, more holistic insights since creators don’t have to switch between separate versions of the same survey to access results in multiple languages.
Additional question types: SurveyMonkey is always adding new question types. In this latest release, the company has added best/worst questions to give SMBs a way to gauge relative preference and the importance of choices when surveying customers and employees. Adding best/worst questions helps businesses get a more nuanced understanding of user sentiment.
Multilingual email collector: A new multilingual email and SMS collector can be customized, so SMBs using SurveyMonkey are able to send invitations to participate in surveys in a recipient’s local language. Survey invitations can be sent via email or text. Languages can be selected quickly via a drop-down menu in the SurveyMonkey editor.
Having a multilingual email collector should give survey creators — typically businesses or other organizations — a better way to send invitations to participate in surveys to multiple audiences without needing to create different versions of the same invitation for each language. With this update, businesses can expect to see increased response rates and an overall more personalized and inclusive SurveyMonkey experience.
In an announcement, Momentive Vice President of Product Management Aleks Bass said he expects SurveyMonkey’s new capabilities to benefit marketers, SMBs, HR teams, and customer experience professionals who use the SaaS platform. He believes the additional capabilities will help those users gain important audience sentiment data, which can be useful when making strategic business decisions.
Although SurveyMonkey is Momentive Global’s best-known product, the agile software solutions provider actually has three product brands: SurveyMonkey, GetFeedback, and Momentive. All three brands provide business users with ways to collect, analyze, and act on feedback from customers, employees, digital users, as well as market research audiences.
