After nearly 10 years and a significant amount of change in our industry, it was time to rethink our brand—how we look, feel and act in this new hybrid world. The result is a brighter and bolder look that signals the start of a new era for Uberall.
The Reasoning Behind the Rebrand
One of our top rebranding considerations at Uberall was the fact that we now all operate in a digital-first world. With a fully distributed remote team, as Uberall employees, we cherish our in-person moments, but for the most part, business at Uberall is done online.
Our customers and partners are also no strangers to the digital environment. After the pandemic accelerated digitalization by an estimated three to seven years, adapting to the online space is now more essential than ever.
This importance of digital is reflected in every rebrand choice we made at Uberall—from our digital-first color palette to pictures that draw you into our online world. We want to capture your imagination, entertain, and educate—maximizing every square pixel and micro-moment.
The reality is that the marketing challenges and opportunities we face at Uberall are not all that different from those that our customers and strategic partners face. For Uberall clients, it all comes down to a micro-moment, when a customer has a need. At that moment, our clients must show up online, stand out from the crowd, and create experiences that keep customers coming back. So this bright and bold new brand also represents our mission and passion, to empower businesses to thrive in a hybrid world.
What Changes Did Uberall Make?
We decided not to start from scratch for our rebrand but rather to build on what we already had. We retained some of the key elements of our identity, such as our brand name, logo, and fonts, and upgraded what needed improvement. But underneath it all, you’ll still find the same Uberall—committed to fostering genuine connections between people and businesses.
As a part of the rebranding process, we:
- Made the switch from blue as a primary color to purple.
- Adopted clear language and an upbeat tone as the new standard.
- Created fun, modern vector illustrations that pop.
What Are the Wider Implications of This Rebrand?
While it’s undoubtedly fun to dabble in new color palettes and styles, that’s not the real reason we undertook this massive project. Any brand worth it’s salt is constantly innovating and reinventing, and Uberall is no different.
In an ever-changing market, rebranding can offer the push your business needs to stay relevant and attract new customers. And especially in an industry like Uberall’s, staying up to date with current design trends is crucial if your company wants to be a trailblazer.
But perhaps most importantly, authenticity and personalization are front of mind for consumers today—in fact, research by Stackla shows “88% of consumers say authenticity is important when deciding which brands they like and support.”
In our new rebrand, Uberall takes this authenticity to heart. Our company values—grow together, demonstrate passion and performance, and be bold and drive change—shine through in all aspects of our new website, from its concentric circles to its splashes of vibrant color.
You can learn more about Uberall’s rebrand here, and maybe use this article as inspiration for your next big brand revamp.
