Niantic Accelerates the Real-World Metaverse
Niantic has accelerated its “real-world metaverse” ambitions by launching Lightship for Web. This makes its platform more accessible and scalable by making it web-enabled (as opposed to apps). We examine strategic drivers & dynamics.
Study: SaaS Adoption Increases, While Security Lags
Enterprise brands are relying more heavily on SaaS in 2022 than ever before. However, increasing adoption of SaaS applications may be leading to unintended consequences. According to a survey of enterprise companies by Axonius, 74% of businesses say more than half of their applications are now SaaS-based. Additionally, 66% are spending more on SaaS solutions […]
How Brands Can Market to Their Hispanic Audience
A digital strategy that reaches 62 million Hispanic members of this U.S. population requires learning who they are, how they speak, and where they spend their time Working as a Latina in the marketing field for over a decade, we get to experience first-hand the way brands angle for attention through so many channels. It […]