Place 2022: Is Privacy the Gateway to the Metaverse
Privacy reform has defined the past half-decade in the media, marketing, and ad-tech worlds. When these functions transition to the metaverse, privacy concerns will go into hyperdrive, given its “embodied” aspects that Mark Zuckerberg espouses. How will the tech and media worlds navigate this? Key Takeaways Here are a few key messages or insights that […]
Place 2022: Moving from the ‘Who’ to the ‘When’ & ‘Where’
To what degree will local data support and fuel a real-world metaverse? Just like it’s been instrumental in local marketing and attribution in the smartphone era, it will help deliver immersive content to the right places… and help track marketing effectiveness. The question is how? Key Takeaways Here are a few key messages or insights […]
Newfold Digital Beefs Up Domain Management with MarkMonitor
Ever-expanding website services giant Newfold Digital announced a definitive agreement to acquire domain management player MarkMonitor for $302.5 million. The deal is subject to close in Q4, subject to regulatory approval.